The entire surface of your product is used to its full potential in order to convey your brand image. The impact is impressive, to say the least.The heat-shrinkable sleeve label is a plastic membrane that reacts to heat in a way that adapts to the shape of your product, whatever its made of, plastic, glass, or metal, and whatever its shape, traditional or inspired, it hugs it in perfect proportion. The result is that the entire 360° surface is used to its maximum potential, from top to bottom, all around.
The secret of success
The initial printing is done on a flat heat-shrinkable membrane. A tube is then made from the membrane and placed around the product. The edges are then heat-sealed and the membrane takes on the shape of the product it envelops.
Using heat-shrinking sleeve technology, printing in high definition, and using bright vivid colours, are some of the most important and profitable business decisions you can make for your company. These types of labels create such an impact that suddenly your competitors’ products seem bland in the eyes of the consumer. To launch a new product or to re-launch one that is already on the market, the heat-shrinkable sleeve label is the most efficient visual purchasing incentive available.
The advantages of a perfectly mature technology!
- The surface of your product is optimized for visibility in all 360°.
- Conforms even to products with non-traditional shapes.
- Possibility to create safety and tamper-proof seals.
- Your design is protected from scratches and wear by the use of reverse-printing.
- Possibility of multi-product wrapping to save on packaging costs.
What is the sales impact of such quality packaging? Tremendous! The majority of purchasing decisions are made impulsively and on the spot (in store). Product placement wars are fierce: all similar products are placed side by side and fight for their share of shelf space. In order for a product to stand out from the group, in order for a product to attract the consumers’ attention, in order to generate interest for a new product, one thing is for sure: you must attract the consumer with your product’s design.
Many industries already use this technology
- Food and beverage
- Cosmetic and pharmaceutical
- High-end products
IMS offers a fully complete service in heat-shrinkable sleeve labels
- Design and production of the sleeves.
- Label application solutions: including the sale and installation of print-and-apply labellers
- A turnkey solution from beginning to end.
Heat Shrink Labels Portfolio
