IMS Newsletter - Product Highlight

PRODUCT HIGHLIGHT / GIVE YOUR PRODUCT EVERY ADVANTAGE POSSIBLE

Heat-shrink sleeve labels will give your product every possible advantage for being chosen.

GIVE YOUR PRODUCT EVERY ADVANTAGE POSSIBLE

There is a combination of elements that is proven to be one of the most profitable business decisions a company can make: Using heat-shrinking sleeve technology, printing in high definition, and using bright vivid colours.

The heat-shrink sleeve label

These types of labels create such an impact that suddenly your competitors' products seem bland in the eyes of the consumer. To launch a new product or to re-launch one that is already on the market, the heat-shrinkable sleeve label is the most efficient visual purchasing incentive available.

Sleeves cover up to 100% of container surface allowing for 360° decoration, increased visibility and high quality product image
Lowers inventory costs
Flexo, gravure and digital printing available
Shorter runs and lead time possible with digital printing
Perfect for containers with non-traditional shapes
Suitable for glass, plastic, and metal containers
Will act as tamper-proof seals while labelling products
Product artwork protected from scratches and wear because of reverse-printing
Possibility of multi-product wrapping for promotions, multi-packs, etc.

What is the sales impact of such quality packaging? Tremendous! The majority of purchasing decisions are made impulsively and on the spot (in store). Product placement wars are fierce: all similar products are placed side by side and fight for their share of shelf space.

The modern consumer has plethora of similar products to choose from and will choose what stands out and captures his attention. Heat-shrink sleeve labels will do just that and will give your product every possible advantage for being chosen. Elude the competition and let IMS bring this edge to your product!