10th ISSUE
June 2012 | www.imsinc.ca

June 2012

In this issue

Colordyne printer
EQUIPMENT: The Colordyne CDT-1600C printer – upshift to a catchy product design
Custom printing done internally is no longer limited to small quantities. Here is IMS’s new offer.

csa_ca-1
LABELS: Brand image, it’s more than just appearances
Brand image goes farther than simply the appearance of your products or the identity of your company. It also involves your reputation. Product regulations are in a state of constant evolution and require close monitoring.

solutions
SOLUTIONS: Product design trends – green everywhere
There is a stronger trend toward sustainable development in the manufacturing sector, and even more so in the food industry. But this is also an opportunity to increase your brand value.

Most popular articles

Welcome to The Sticky Note!

Your brand image at stake

While we undress ourselves as the weather gets warmer, products are getting dressed! They need to be designed according to the latest trends, with brighter colors that are in harmony with the environment. The design of your products is essential as it represents your brand image’s first impression to customers.

Your brand image is what makes your company special and recognizable, what differentiates you from your competition and adds value to your products. It needs to be cared for. This is why we have chosen this particular theme for the current issue of The Sticky Note.

It is with pride that we present to you a new product, distributed exclusively by IMS in Eastern Canada: the Colordyne CDT 1600 C label printer. As you will see in this issue, we presented it at the Bakery Showcase 2012 last month, and the results of this event were quite impressive.

You will also discover environmental packaging trends, a brand new solution to push your image with a maximum impact and savings as well as an article on preventive maintenance of your machines, all in order to conserve your brand image.

As always, we would love to receive your comments or questions, which you can send to serviceclientele@imsinc.ca.

Enjoy!

IMS

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Top news

Review of the Bakery Showcase 2012
From May 6-8, 2012, IMS exhibited at the Bakery Showcase 2012 at the International Centre in Toronto. Our President, Jean Éthier, gives us his impressions…

Have you heard about IMS’s blog?
IMS’s blog allows our experts to share their knowledge with you. Our bloggers have decades of experience in the identification field, be it label printing, printing equipment, the scan and entry of identification data, or standard, specialized and brand labels.

Preventive maintenance for business as usual
You invested in printing machinery to save on costs, increase flexibility and satisfy the needs of your customers. Did you know that IMS offers annual maintenance contracts?