Welcome to The Sticky Note!

In this issue of The Sticky Note, we cover a wide variety of topics. First, we have an article about the psychology of colours used in brand labels. Labels are what people first see when they look at a product. The impact of a properly designed brand label on consumer behaviour cannot be ignored, in fact, it should be considered paramount! So what do the colours in your brand label evoke in the minds of consumers? Find out by reading the article!

How sure are you that every thing in your production chain is working at peek optimal levels? Has the software in your labellers been updated recently? Are your motors using more electricity than they should? With advances in technology and software, many production chains are not running as efficiently as they could. Find out why and what you can do about it in our article!

Lastly, because it’s such a frequently asked question, we wrote about the differences between direct thermal and thermal transfer printing technologies. Which technology is the right one for your business needs? Read about it in our article!

We hope you enjoy this edition of The Sticky Note, as always, if you have any comments or article suggestions please send them to customerservice@imsinc.ca.

The IMS Team