Flexible packaging is usually considered a logical solution for many products in the food industry (think about nuts, fruit juices or chips for instance), or for other products such as soap refills or resealable pouches.
Flexible packaging is by definition an ideal solution for liquid products. Because it is flexible, there are no risks of breaking and the product takes up less room. These features constitute an extra incentive for certain brands to be bold and adopt flexible packaging in a market where traditional packaging is the go-to solution.
Let’s use men’s personal care products as an example. Products must look virile and simple, rugged yet elegant. On store shelves, bottles are often stylized with traditional pressure-sensitive labels, or packaged within sleek cardboard boxes.
However, the American manufacturer Ernest Supplies decided to go all-in and chose flexible packaging for its innovative skin-care products for men. In a market saturated by little boxes and plastic bottles, it’s an audacious decision that says a lot about the growing power of flexible packaging.
When you think about it though, this choice seems logical. Since the product is a liquid, flexible packaging will make it more transportable and easier to fit in a bag. It will also prevent leakage, which is always a plus. Flexible packaging, combined with the minimalist design, definitely makes this line of products stand out on the shelves.
Moreover, flexible packaging seems the right pick for this “100% natural” product. Indeed, minimizing the number of layers of packaging for a product that strives to be natural is better in keeping with the design concept.
All in all, companies like Ernest Supplies demonstrate that flexible packaging is an interesting solution for many products we don’t usually think of. In addition, this bold choice will help attract consumers’ attention; originality helps to differentiate your product from the competition!
